Data protection

Thank you for your interest in our company, we greatly appreciate the trust you have placed in us. We take data protection very seriously. Our data protection policy is in line with the German Federal Data Protection Act (BDSG) and Telemedia Act (TMG). We take the greatest care and apply the highest technical and organisational security standards to protect your data from unauthorised access. The STIEBEL ELTRON website may contain links to third party sites that are not covered by this data protection policy.

Collection of personal data

When you visit the STIEBEL ELTRON GmbH & Co. KG website, information about our website having been called up is saved automatically. Details about your internet service provider, the date and duration of your visit are stored. We also use cookies. These allow us to tailor our internet presence to suit each individual visitor. Cookies are small text files that are saved on your computer and stored by your web browser. They do not cause any harm or pose any threat to your PC. No further data is automatically collected in this context.

We do collect and store personal data such as names, addresses and contact information when this is provided by you, to enable us to provide a service that has been requested. We will let you know when such information is required, as it would be, for example, if you wanted to subscribe to the newsletter, make use of the heat pump quotation service or join the trade partner area. Any further requests for personal data require additional consent forms to be completed before the information can be legally used.

Use of your data

By disclosing your personal or business data (e.g. when using the heat pump quotation service, registering as a trade partner or requesting information material), you are providing us with your data on a voluntary basis. In doing so, you are agreeing that the data you have provided can be used by Stiebel Eltron GmbH & Co.KG and Stiebel Eltron Vertriebs GmbH to contact you and – even if not requested – to send you information about our products.

The data collected when you subscribe to the newsletter is used to send you personalised mailings about specific events. Further personal data, such as your date of birth, is collected and used to send you a personal birthday email. To subscribe to the newsletter you must follow a double opt-in procedure. As part of this, your agreement to receive the newsletter is checked via the registration form and the activation link in a confirmation email sent to your email address. You can unsubscribe from this service at any time by using the unsubscribe link in the newsletter.

In the case of the heat pump quotation service, the data collected will be used only in order to prepare quotations and for the qualified contractor to subsequently get in touch.

We will only collect, process and use the data that you provide online, which is not automatically recorded, for the purposes outlined in this data protection policy or as explained on our website. The collection, processing or passing on of data for other reasons takes place within the business association of Stiebel Eltron GmbH & Co.KG to Stiebel Eltron Vertriebs GmbH. You can revoke your consent at any time by sending us a message to this effect. Once the stated time limits have elapsed, the relevant data will be deleted as a matter of course.

Use of Google Analytics

Our website uses Google Analytics, a web analysis service from Google Inc. ("Google"). Google Analytics uses cookies – text files that are stored on your computer and enable an analysis of how you have used the website. The information gathered by the cookie about your usage of this website is generally transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will first shorten your IP address if you belong to an EU member state or another country is a contracting party to the Agreement on the European Economic Area. In exceptional cases only, the full IP address is transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your usage of the website, compile reports about website activities and provide the website operator with further services related to website and internet usage. The IP address transferred by your browser as part of Google Analytics is not combined with other Google data. You can prevent cookies being stored by adjusting your browser software accordingly; however, we would make you aware that you may then not be able to make use of the full scope of functions available on this website. In addition, you can prevent the data generated by the cookie about your use of the website (including your IP address) being sent to Google and the processing of this data by Google, by downloading and installing the browser plugin available under the following link On our website, Google Analytics has been supplemented with the code "gat._anonymizeIP();" to ensure that IP addresses are recorded anonymously (known as IP masking). Moreover, we use Google Analytics for the statistical analysis of data from DoubleClick cookies and Adwords. If you do not agree to this, you can switch it off via the Google Ads Settings at Further information on data protection and terms of use can be found at

Google remarketing

This website uses Google remarketing. Google remarketing is a web service offered by Google Inc. ("Google", Mountain View, USA) through which – based on your user behaviour during previous visits to our website – we are able to send you targeted adverts likely to be of interest to you. These adverts will only appear in Google ad spaces, either in the Google AdWords spaces or on the Google Display Network.

You may object to Google remarketing in the Google Ads Settings and/or by editing your settings. Alternatively, you can prevent any remarketing by deactivating cookies in the browser settings.

Data protection officer

STIEBEL ELTRON takes account of its statutory obligations and has appointed a company data protection officer. If you have any further questions or would like information about personal data that relates to yourself, please address your written request to our data protection officer. You are also entitled to request the correction, blocking or deletion of this data, provided this is not prohibited by statutory regulations.
Data protection officer
Andreas Campe

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