Technical Sales Representative

Non EE/AA (m/f/d)

Region: Western Cape & Garden Route


Overview of Role:

As a Technical Sales Representative, the individual will work closely with customers and their internal sales team to grow and promote the sale of Stiebel-Eltron products. The Technical Sales Representative is the first line of contact with all new customers and along with their internal sales team, they will establish and maintain long-term business relationships with any new and current customer base.


Roles and Responsibilities:

  • Close and grow sales through professional communication with existing and potential clients
  • Manage and interpret customer requirements – speaking with clients to understand, anticipate and meet their needs
  • Communicate sales or service opportunities and customer concerns or suggestions
  • Identify and resolve client concerns; recommending a course of action to alleviate these concerns in the future
  • Understand and comply with established guidelines that ensure a safe and healthy work environment
  • Interdepartmental communication and collaboration to provide exemplary service to customers
  • Expand market awareness of our products and our industry experience by communicating features and benefits of our products and services effectively
  • Work with the Pre-Sales team to ensure customer project requirements are met
  • Maintaining records of customer communications and contact information as required
  • Conducting technical presentations to clients or demonstrations as requested
  • Preparing responses to RFP (request for proposals) and RFI (request for information)
  • Attending and participating in trade shows, conferences and other marketing events
  • Maintain awareness of pertinent client information, future projects, payment performance; communicate any client information that may affect company decisions to appropriate departments as needed
  • Working knowledge of the systems and installations and prices
  • Research market requirements and market data
  • Maintain knowledge of competitor products and identify and report intelligence on competitor pricing or marketing strategies
  • Maintains current Stiebel-Eltron product knowledge
  • Demonstrate and explain best practices in installation techniques for all Stiebel-Eltron products
  • Submit a variety of sales status reports as required, including activity, closings, follow-up, and adherence to goals
  • Submit monthly customer visit plans, schedule client meetings and action plans for follow-up
  • Send legal documents to customers and send signed copies to HQ for filing
  • Is responsible for setting the customer’s expectations and achieving these expectations



  • 3-5 years of proven sales or marketing experience in the HVAC or hot water industry
  • Technical/engineering background preferred
  • Bachelor's degree, or similar experience with relevant wet-service Engineers, developers, contractors and professionals
  • Strong interpersonal and communication skills
  • Knowledge of advertising and sales promotion techniques
  • Strong presentation skills and professional appearance
  • Ability to travel


Package being offered:

  • Basic salary
  • Travel allowance
  • Home-based, computer and cell phone (costs to be borne by company)
  • The company will offer retirement funding and medical aid contributions
  • 15 days leave per year: mandatory leave over the festive season due to annual shutdown